Virgin Voyages Reveals RockStar Suites

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Virgin Voyages Reveals RockStar Suites

Virgin Voyages today released designs and images of its RockStar Suites, set to debut on the Scarlet Lady sailing from Miami in early 2020.

“The new company is throwing out traditional clichés on stuffy luxury and formalities, and instead bringing Rebellious Luxe to life at sea with their RockStar Suites designed by Tom Dixon’s Design Research Studio as the pinnacle of that experience,” Virgin said, in a statement. 

Highlights of The Massive Suite (pictured, above), the top suite aboard the Scarlet Lady, include its very own guitar-clad music room, views of the ocean from every corner of the suite, and a massive terrace complete with its own outdoor shower, hot tub, hammocks and a runway outdoor dining table, where a staircase will help guests make their way on top of the table for dancing.

“Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences’ said Sir Richard Branson, Founder of the Virgin Group. ‘With these glamorous suites, Virgin Voyages is bringing rock and roll to the high seas and spoiling our sailors like the rockstars they are.”

The Scarlet Lady will have 78 RockStar Suites, and 15 Mega RockStar Suites, the Massive Suites, Fab Suites, Posh Suites and Gorgeous Suites.

In addition, guests in the RockStar Suites will receive a number of perks, including a private lounge area, priority access to entertainment and restaurants and other items. 

“We have combined brilliant design and Virgin Voyages’ epic Sailor experience vision to create a completely new version of luxury– Rebellious Luxe, which is at the intersection of luxury and a rebellious attitude that makes everything we do different, indulgent and meaningfully relevant to our Sailors. Whether they want to sleep all day, praise the sun with yoga at dusk or party all night, our RockStar Suite Sailors can live out their fantasies aboard the Scarlet Lady,” said Tom McAlpin CEO of Virgin Voyages.  

Virgin said the RockStar Suites were inspired by mega yachts and rock and roll style icons like Grace Jones, the RockStar Suites feature Tom Dixon’s iconic retro-futurism designs with a palette of deep blues used with iridescent dichroic elements to echo the colors of the sky and sea when sailing.

Touches of yacht materiality are sprinkled throughout the suites with real leather finishes, marble-clad bathrooms and Terrazzo flooring. The suite’s design features nautical nods with a brass glam station and accenting beauty counter and bedhead lighting.

The supremely modern suites boast high-quality design elements and bespoke Tom Dixon furniture pieces.  Because music is the soundtrack to the soul, each suite is equipped with a vinyl turntable.